What does a sales representative do?
As a sales representative (salesperson), you apply knowledge of a company's products and services to connect with new and existing clients to increase sales. You generate leads, deliver follow-up correspondence, hone sales pitches, and complete contracts. You are with the customer from initial contact until and after a sale. Further, you keep track of contracts and invoices. Sales representatives direct clients to support mechanisms if they encounter issues with your company's products and services. You represent the company’s brand and manage customer relationships.
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What is the average salary of sales representatives?
The average salary of a sales representative is $60,500, which is a little over $29 an hour. The low end of the scale is $43,460 ($20 an hour). The top of the scale offers sales representatives a salary of $78,500, or $38 an hour. What you receive depends on your years of experience, knowledge of the products you sell, and past achievements. In some industries, you receive an hourly base pay plus a percentage of the final sale amount called a commission. As a sales representative, you earn more working in a larger market.
Sales Representative Job Description
Want to know more about a career as a sales representative? Learn more below about your responsibilities, work environment, and schedule.
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What are the responsibilities of a sales representative?
A sales representative has many responsibilities. Among the most common are:
- Learn and retain knowledge about the company's products and services
- Develop methods to emphasize product features to ease client pain points
- Contact new and current clients to discuss their needs and offer new incentives
- Identify potential customers through lead generation and conversion techniques
- Prepare sales agreements through discussion and negotiation
- Collaborate with other sales representatives across the company
- Visit customers to assess their needs
- Maintain contact lists for a thorough follow-up with customers
- Present regular sales reports to senior management
- Attend training sessions to learn and improve your sales techniques
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What type of equipment do sales representatives use?
Sales representatives use several pieces of tech equipment. While at the office or in a remote location, they work on a laptop or desktop computer. When in the field, sales representatives rely on smartphones or tablets to process orders. The equipment normally features customer relationship management (CRM) software to enter and track leads. For remote meetings, sales representatives utilize virtual conferencing software.
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What is the work environment of a sales representative?
You work in an office environment. It features a workspace with a desktop or laptop computer and ports to charge and use your smart devices. It is either an individual office or spaces with other sales representatives. Some companies offer a hybrid environment where you work half of your time in the office and the rest at home. Virtual organizations, like e-commerce businesses, allow their sales representatives to work remotely. Companies also ask their sales representatives to visit clients. For instance, if you work for an agricultural firm, you travel to a customer's farm to determine their acreage and the fertilizer and seed types needed for their land. Thus, you spend less time working in an office environment and more in remote locations.
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Who are your colleagues as a sales representative?
Although you work in different industries, your colleagues are account managers, help desk support representatives, and quality inspectors. An account manager helps you maintain one-on-one relationships with customers on behalf of the company. Help desk support representatives help customers resolve issues with their products and services. The quality inspector double-checks products for defects and contacts you if there are potential issues your clients need to know.
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What is the work schedule of a sales representative?
The schedule of a sales representative varies according to the business, the location, and customers' availability. If you work in an office or remotely, your time falls within standard work hours – between 8-9 a.m. and 4-5 p.m. You work nights and weekends if necessary to reach your customers. If your clients are internationally based, you work early mornings and late nights to accommodate them. Depending on the business, your schedule is appointment-based instead of a standard workday. Your schedule changes for organizations during busy times of the year. For instance, you work extra hours if the organization releases a new product. Further, you work more hours during holiday seasons if the company focuses on those times. For example, if your company deals with Halloween costumes or Christmas decorations, you work more hours during the appropriate season.
What is the career outlook for a sales representative?
The outlook for sales representatives will grow 5% year-over-year through 2030. Thus, over 77,000 jobs should open annually due to new business creation and the retirement of current salespeople. Despite the increase in online industries, the risk of this position disappearing is minor.
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Next career moves
There are several opportunities for you when you decide to make your next career move. As a sales representative, you can transition into a sales manager role where you support salespeople within your team. You also have an opportunity to become an account manager who handles a majority of one-on-one correspondence with customers. From there, you move to a director of sales who manages the sales team of an entire company. You are also the proper candidate to become a customer service manager with your knowledge of client interactions.
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What are the advantages of working with Spherion as a sales representative?
If you are actively looking for a job or just checking what's out there, Spherion is the answer. They help you search for employment by matching you with a sales representative job that fits your skills. Since Spherion is one of the leading staffing companies, the team can connect you with dozens of business sectors. The Spherion team offers numerous networking opportunities to find the right office for your work style. Whether you prefer to work with a small family business or a Fortune 500 company, Spherion has options for you. Plus, we offer several advantages, including:
- A quick and seamless interviewing process
- A Spherion representative you can always fall back on for assistance
- Numerous training opportunities to enhance your skills
- A range of area jobs
- Weekly pay through paper check or direct deposit
What education do you need as a sales representative?
A high school education is the minimum education needed for a sales representative. Nevertheless, some organizations require college degrees in sales, marketing, or business administration. Further training in lead generation and customer service provides additional opportunities to obtain a higher-paying position. On top of these degrees and classes, expand your coursework with psychology, accounting, and financing classes. Certifications are available for sales representatives in the business-to-business (B2B) and business-to-customer (B2C) environments.
Skills & competencies
There are several skills and competencies to have or train on to be a sales representative. For instance, you need strong verbal and written communication abilities to convert leads into customers. Active listening is another necessary skill that helps you completely understand your client's needs. Upselling and cross-selling come in handy to increase your company's revenue. Additional skills and competencies include product knowledge, time management, and industry insights.
FAQs
You likely have several questions about working as a sales representative. The following will give you some additional insight into this role.
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Do I need a master's degree to become a sales representative?
A master's degree isn't required to begin a sales representative career. At the minimum, most organizations accept a high school degree. On the other hand, obtain an associate, bachelor's, or master's degree if you want to seek higher paying and better roles as a sales representative.
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How do I maintain a job as a sales representative?
Businesses require results from their sales representatives. In other words, they want to see an increase in customers and revenue. To continue in the role, consistently meet your sales goals, properly communicate with customers, and research new ways to generate income.
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Is being a sales representative stressful?
The life of a sales representative is challenging and exciting. You have an opportunity to expand a company's customer base through the necessary skills and ingenuity. Although there are stressful moments, such as meeting profit quotas, your role as a sales representative opens up a world of new experiences.
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What's the difference between a sales representative and a sales associate?
The main difference is the environment where they work. A sales representative works with customers of other businesses. On the other hand, sales associates work with customers in locations like retail outlets.
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How do I apply for a job as a sales representative?
Applying for a job as a sales representative is easy with Spherion. You can search for sales representative jobs on Spherion.com by job title and location. If you don’t see the perfect role, you can submit an open application. Once you submit your contact information and resume through Spherion’s open application, a recruiter from the office closest to you will reach out with details about potential sales representative roles that fit your skill set and professional goals.