Why Franchise in Harrisonburg?

Be part of a dynamic Shenandoah Valley community

With its picturesque setting in the heart of the Shenandoah Valley, Harrisonburg offers an exceptional quality of life surrounded by natural beauty. The city features a vibrant downtown district, abundant outdoor recreation opportunities in nearby national parks and forests, and a rich cultural scene with festivals, theaters, and art galleries. This blend of small-town charm and progressive atmosphere makes Harrisonburg an increasingly attractive place to live and work.

For business owners, Harrisonburg presents a stable and growing economy with strong support for entrepreneurship. The Harrisonburg Economic Development department actively supports business growth, while James Madison University and other educational institutions provide resources for innovation and development. The city's strategic location along I-81 offers excellent access to markets throughout the Mid-Atlantic region, while maintaining lower operating costs than larger metropolitan areas.

With Spherion's proven business model and comprehensive support systems backing your entrepreneurial drive, you'll be positioned to capitalize on the growing demand for staffing solutions in the Shenandoah Valley.

Top employers in Harrisonburg:

  • James Madison University
  • Sentara RMH Medical Center
  • Rockingham County Public Schools
  • Cargill
  • Merck & Co.

Harrisonburg business highlights

$20 million estimated temp staffing payroll (2023)

$25 milion estimated temp staffing market size (2023)

Named among "Top 100 Best Places to Live" by Livability

67,000+ person workforce in the greater Harrisonburg area

Designated as a "Main Street America" community

3 higher education institutions including James Madison University

Recognized as one of the "Top 20 Small Metros for Entrepreneurs" by Entrepreneur Magazine

About You

Who is an ideal Spherion Staffing franchise owner candidate?

What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:

  • Sufficient operating capital or the ability to obtain operating funds from a verifiable source
  • At least 5 years' experience leading and developing a team or teams in areas of:
    • Customer development, service and support
    • Sales and prospect identification and activities
    • Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
  • Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
  • At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
  • Personal residence within your desired market
  • A strong desire to contribute to your community; involvement in civic and community business organizations
  • Confident speaking and presentation skills

If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!

Become a Spherion Business Owner.

When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.

Dan Brunell

Dan Brunell

Regional Vice President of Franchise Development

Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.