Explore how franchises that give back are making a lasting difference through giveback efforts that bring people together and create positive change.

Corporate giveback is more than a kind gesture—and the stats prove it. Overall, 71% of employees say it’s important for employers to give back, and outside the company, consumers are 4-6x more likely to trust and protect organizations with a strong philanthropic purpose. This shows the growing importance of corporate social responsibility and preferences for working with businesses that actively invest in their communities. 

That’s no surprise to us, though. At Spherion, community giveback is a cornerstone of who we are. Our franchise owners don’t just build businesses; they build stronger communities by volunteering, supporting local initiatives, and fostering connections that make a difference. In this article, we’ll explore why we feel so strongly about franchises that give back and how corporate giveback benefits everyone.

A group of students interviews in front of a panel of Spherion employees at the 2023 Kalahari Classic Robotics Competition

The core work of Spherion franchises that give back

For every thriving business, there’s a simple truth: success is sweeter when shared with the community. Corporate giveback is a way for companies to connect, inspire, and make lasting impacts. For us at Spherion, it’s a mission that’s also driven by local franchise owners who truly understand the value of giving back to the neighborhoods they serve.

A commitment to community

We believe that community involvement is a way to show our deeply ingrained philosophy of "doing the right thing." Spherion franchise owners across the country take this to heart by actively supporting local causes, from sponsoring food drives to organizing workforce readiness workshops. These efforts exemplify corporate social responsibility in action, blending our employees’ business expertise with a genuine passion for helping others. 

Making a year-round impact outside holiday giveback

While our holiday giveback program is a big part of what we do, Spherion’s dedication to giving back shines through our year-round initiatives. Programs like job interview preparation and mentoring services empower students and job seekers to approach the workforce with confidence, while the ME, Inc. program helps individuals develop the soft skills they need for career growth. And through partnerships with local Chambers of Commerce, Spherion franchisees further expand their outreach and strengthen local economies. 

A woman posing in front of an open community refrigerator outside of a brick building

Community giveback creates lasting change

We’ve seen firsthand that when businesses give back, they lay the groundwork for stronger, more resilient communities. Their initiatives reflect a long-term investment in communities, proving that meaningful impact happens not just during big events but every day—one connection at a time. 

The immediate benefits of investing in community well-being

Spherion franchisees are passionate about supporting organizations that immediately address critical local needs, from educational programs to economic development initiatives. Whether partnering with food banks, funding scholarships, or backing job training programs, their focus is on sustainable solutions that make a major difference. This commitment extends to fostering local talent, ensuring that both individuals and businesses have the resources they need to grow—helping to build strong, self-reliant neighborhoods that can thrive for years to come.

The many ripple effects of company generosity

Generosity from franchises that give back doesn’t just benefit those first recipients, but it also sparks a ripple effect throughout the local economy. Supporting small businesses, creating job opportunities, and nurturing talent all contribute to a more vibrant, interconnected community. From our personal perspective, as our franchisees build ties through partnerships and outreach, they help create a sense of trust and collaboration that brings people together. This, in turn, creates an environment for innovation and growth, ensuring that Spherion’s impact extends far beyond the present moment. 

A group of smiling staffing professionals presenting a check

The business case for community giveback

Some organizations might put company generosity on the backburner, but community giveback isn’t just the right thing to do—it’s also a smart business strategy. As we’ve already seen, consumers today are more discerning than ever, choosing to support companies that align with their values and that choose to use their success to do good for others. So for a community-involved franchise like Spherion, giving back to the community not only builds goodwill but also strengthens our brand and builds trust with customers.

Building corporate social responsibility into our strategy

Modern consumers prefer businesses that make a positive impact. Look no further than new certifications like B Corp, which shows consumers that a certain company has met high standards of social and environmental performance, accountability, and transparency. So by actively engaging in community initiatives, businesses can increase their visibility, enhance their reputation, and more authentically connect with nearby residents, showcasing the company’s commitment to shared goals. This level of engagement fosters greater trust, turning customers and community members into loyal advocates. For franchises that give back, these efforts serve as a testament to the company’s dedication to building a better future for everyone they serve.

The Spherion franchise difference

On the surface, Spherion franchises are local staffing solutions, but if you look a layer deeper, they’re passionate contributors to the communities they serve. This community-first mindset sets Spherion apart, creating a positive change that strengthens neighborhoods, supports local causes, and builds a better tomorrow.

Taking a community-first approach

Franchises that give back stand out by making a real difference where it matters most: locally. Spherion franchise owners are deeply embedded in their communities, bringing the personal touch of local ownership to every initiative. Though community giveback efforts vary by location, there is one constant: Their efforts leave a lasting impact on individuals and organizations alike. This approach not only builds strong relationships within the community but also highlights the unique value of businesses that prioritize people over profit. We think that this personal connection is what makes the Spherion franchise model truly special.

A group of professionals presenting a check to a nonprofit organization

Looking forward to the year ahead

Spherion is always exploring new ways to support our communities. Future initiatives aim to expand partnerships with local organizations, deepen investments in workforce development, and create even more opportunities for meaningful engagement. Our franchisees will help drive these efforts—whether through volunteering, participating in events, or simply sharing ideas for new projects. We’re also encouraging other businesses to adopt a community-first mindset, proving that collaboration and generosity are key to creating lasting impact. Together, we can build stronger, more connected communities for everyone.

Community giveback benefits extend beyond the bottom line

Supporting local initiatives strengthens neighborhoods, fosters trust, and builds lasting relationships. For Spherion, this commitment is woven into the fabric of our franchise model, driving impactful programs and partnerships that uplift the communities we serve. 

As we close out 2024 and look forward to the future, we know that we’ll continue to do all we can to continue creating opportunities, fostering connections, and championing the well-being of the people and places we call home. Because giving back isn’t just what we do—it’s who we are. And we invite everyone, businesses, individuals, and organizations alike, to join us in building a better tomorrow.

About the Author
Dan Brunell
Dan Brunell

Dan Brunell

Regional Vice President of Franchise Development

Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.

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