Myth #3: Business Ownership Isn’t Viable During Times of Recession

One of the most worrisome franchising questions candidates ask is whether or not franchising is viable during times of rising costs and inflation. It is! Franchising blends the stability of a proven industry brand with the autonomy of being an independent business owner. Many businesses that offer a weak product or service fade away over time, and recessions can speed up their downfall. But truly strong offerings, such as the staffing and recruiting services Spherion has fine-tuned over 76 years and 12 U.S. recessions (including two pandemics!), survive. Businesses will always need labor, and Spherion knows how to help them staff in sustainable ways that promote growth no matter the economic barometer.

Furthermore, starting a franchise during an uncertain economic period forces business owners to become more efficient at decision-making and aware of how to best manage their resources. Sure, “trial by fire” might not be the way you envision sharpening your business management skills, but it is effective; just ask our franchisees who opened their doors before the 2020 pandemic began. Plus, Spherion’s ongoing training opportunities for recruiters, salespeople, and franchisees means our community has the freedom to make decisions that make sense for their market with the safety net of our corporate-wide resources.

Sometimes, just taking action in an economic downturn puts you ahead of the competition. Many businesses pull back on actions like investments in business infrastructure, staff training, advertising or systems upgrades. Spherion isn’t immune to necessary adjustments needed to survive a recession or weather an adverse impact. But we make every effort to continue investing in our franchise community to blunt any adverse economic impacts. Then, when inflation slows down and the economy starts growing again—which it always does—you and your business will grow along with it.

Especially during these inflationary times, franchising offers candidates the opportunity to run their own business at a reduced risk compared to starting completely from scratch. With Spherion, a brand with 75+ years of experience in filling roles for clients across a variety of fields, new franchisees are able to lean on the expertise of a brand that has seen it all in the staffing world.

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