2. Staffing is a stable industry with tremendous growth potential

When it comes to starting a business, stability matters, and the staffing industry has a proven track record of resilience—even during economic ups and downs. While some industries struggle to weather recessions or shifting markets, staffing consistently adapts. Businesses always need skilled workers, whether to fill temporary gaps, meet seasonal demand, or grow their teams during boom times. This steady demand makes staffing a reliable industry to invest in.

The data backs this up, too. The US staffing market is expected to grow to $198 billion this year, with growth expected to continue as businesses embrace more flexible workforce models. And the ongoing labor shortage means the demand for qualified workers in healthcare, education, and technology will increase, while some markets may also be able to tap into other staffing opportunities. Trends like the increasing use of temporary and contract workers are fueling even more growth.

3. Economic optimism is fueling entrepreneurial spirit

There’s something exciting in the air for 2025—more people are feeling ready to take the leap into entrepreneurship. Recent surveys show that 75% of small business owners are expecting to grow in 2025, and that optimism is giving aspiring entrepreneurs confidence in the economy and opportunities ahead. In fact, the US recently hit a record 21 million new business applications!

One of the reasons so many people are jumping in is the improving access to funding. Small business loans are becoming more accessible, with favorable credit terms and programs specifically designed to support new ventures. When we add this to the projections of steady growth and increased consumer and business spending, the result is plenty of opportunities for entrepreneurs to succeed. If you’ve been waiting for the right time to start a business, the optimism and opportunities we’re seeing now could make it a smart move to start a staffing franchise in 2025.

4. People are prioritizing control over their future

Shifts in workplace dynamics, like return-to-office policies, wage stagnation, and rising cost-of-living pressures, are leading many to seek greater control over their financial futures. Instead of settling for rigid schedules or limited growth opportunities, they’re turning to entrepreneurship as a way to take charge—and owning a staffing business is one of the best ways to do it.

When you own a staffing business, you’re the one calling the shots. You have the power to shape your work-life balance and build a future that aligns with your personal goals. It’s a business that’s as flexible as it is rewarding, giving you the chance to connect talented job seekers with companies while creating financial security for yourself.

Take Leah MacGregor, for example. Once a Spherion employee, Leah decided to take the leap and open a Spherion staffing franchise to find greater autonomy and the ability to flex her entrepreneurial muscles. Now, she runs a thriving business on her own terms, helping her community while enjoying the independence she always dreamed of. Or Angela Swarts, who embraced franchise ownership and purchased her own Spherion franchise at the age of 28. Their stories show what’s possible when you take the reins and prioritize your future.

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